Monday, November 3, 2008

The Opening of Tiffany & Co.'s Ginza Flagship



Tiffany & Co. unveiled its newly revamped Ginza, Tokyo flagship this past Saturday. The opening of this striking and opulent, 11,988-square-foot flagship demonstrates how luxury brands are continuing to remain uneffected by the global recession. The building was designed by architect, Kengo Juma, who also put together LVMH Moet Hennessy Louis Vuitton's One Omotesando building. Creating a striking facade for Tiffany, with angular glass panels reminiscent of a diamond's facets, WWD's Amanda Kaiser describes the flaship as having "a sophisticated yet earthy feel. Featuring gray stone floors, silk-coated aluminum wallpaper, and a dramatic 25-foot high illuminated wall of crystal stone, which adorns the store’s entrance area, the newly revamped store emanates luxury." In other words, the global recession may exist, but not within the world of luxury brands.

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